Daily Search Console performance per query, page, country and device.
Active and past subscriptions with normalized MRR.
One row per GA4 session with landing page and acquisition channel.
Product users. Source of truth for signups and plans.
Card charges with UTM metadata copied from checkout.
Raw GA4 events (page_view, sign_up, purchase…) with parameters.
Campaign settings, budget, cost and UTM template.
Refunds issued, with reason.
In-app NPS survey answers.
Authenticated sessions with client fingerprint.
Companies with industry and headcount.
Spend and clicks per country.
Workspaces owned by accounts.
Google Ads conversions by campaign and day.
Core Web Vitals sampled from real users.
Saved payment methods (tokenized, last four digits only).
Calls, emails and meetings logged against contacts.
Daily page views, time on page and bounce rate.
Submitted sitemaps with indexing warnings and errors.
Deals by stage, owner and amount.
Keywords with match type, quality score and CPC.
Key events flagged as conversions, with attributed value.
Rich result and search feature breakdown.
Feature flags and rollout percentage.
Responsive search ads and their headline variants.
Third-party integrations enabled per account.
CRM contacts with lifecycle stage and original source.
Sessions by source / medium / campaign (UTM).
API keys (hashed) and last usage.
Ad groups with daily performance.
GA4 users with first-touch attributes and lifetime value.
Page-level rollup of impressions, clicks and average position.
Security-relevant actions taken by users and admins.
CRM users who own records.
Teammate invitations and their status.
Stripe customers with billing email and currency.
Customer accounts (companies) linked to Stripe and the CRM.
Server-side product events with JSON properties.
Invoices, payment attempts and due dates.
Billing addresses used for invoicing and tax.